UPDATE DAD

Eine Analyse über die Gestaltung der Informationen für werdende Väter

Becoming a father is similarly demanding as becoming a mother. All though women plays a pivotal role in pregnancy, men also has to learn how to deal with his worries, fears and handle unfamiliar situations. „UPDATE DAD” stands for so-called “New Father”. He is a father that feels equally responsible when it comes to birth and education of his children. The insight into present communication media demonstrated the lack of information addressed to father.